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The Beginner's Mail Order Business Guide

No claim is made that the steps outlined would be successful for someone else. Each individual should obtain generic viagra whatever professional advice may be
necessary for his particular operation.

INTRODUCTION

The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is different, but there are common elements that apply to most mail order businesses, as well as some specific characteristics that may vary from business to business. The following suggestions were developed to assist you in avoiding costly mistakes. Apply the various points as they relate to your specific business.

COMPANY NAME

* Select a short, easily remembered name.
* Unless you are using your own name, it is required in most jurisdictions that a trade name is either registered with the county or the state.
* Before you spend money for printing material, make sure that the name you choose is not already registered to another company. You can usually conduct a name search with an office of the appropriate jurisdiction by telephone.
* You may consider using a name that describes your cheap viagra product.

COMPANY ADDRESS

* Most newly established mail order businesses will operate out of their home until the volume of the business requires larger space.
* Most mail order businesses prefer not to use their home address as their company address. If you do, you will advertise your home address in regional and national publications. You have two other choices, a Post Office Box(POB) or a postal box located in a commercial enterprise which rents out mail boxes.
* A POB is generally the least expensive, both to rent and for advertising purposes. (See below) Some mail order operators claim that it reduces business because people do not trust a POB address. Yet there are just as many mail order operators who disprove this notion. The decision is yours.
* If you rent a mail box in a commercial enterprise, your box number usually becomes a suite number in the address.
* Almost all publications will charge you a full word charge for each component of your address, except the Zip Code and State which is counted as one word, Example:
Information Books, 300 Main Street, Suite 611, Centerville,
Md 20910 Or:
Information Books, Box 1000, Centerville, Md 20910.

* The first address is counted as 9 words, the second one as 6 words. Since advertising costs anywhere from 50 cents to $10.00 per word (classified advertising) you could save a substantial amount of money at the end of the year if you use a post office box.

TELEPHONE

* Some mail order companies do not show their phone numbers on their stationery, others do. It gives the customer some comfort to see a telephone number, although he may never use it.
* You can show your residence phone number in the appropriate printed material, or you can obtain a business listing for your home.
* The residence phone is fine, for starters, if it is answered in a professional manner at all times.
* If you plan to sell higher priced ticket items, however,
(over $15.00) a business listing would be advantageous since a prospective customer may pick up the phone and check with the information operator whether "Company X" is listed.

BASIC SUPPLIES

* Be conservative and frugal in your acquisition of items that you feel are needed. It's always wise to start small, and as inexpensively as possible, and as you build profits, you can
buy more and better items.
* The basics are a good quality computer, Business stationery, business envelopes (#10's), and return envelopes, either #6 or #9 is fine. All items should have your business name and address
imprinted on them.
* You will also need some mailing labels and some miscellaneous office supplies.

PRODUCT

* If possible, choose a product or products that people need
on an ongoing basis.
* Be sure the product is of acceptable quality. Know the
product before you sell it.
* If feasible, choose an item that is not widely available
from retailers.
* Develop a line of merchandise. It is rarely possible to make money with just one or two items. The availability of a line of related products is paramount to mail order success.
* The more specialized your products are, the easier your marketing becomes.
* If you are selling books, for example, it would be impossible, except for a very large company, to sell all types of books. You may decide to specialize in books pertaining to sports, and may want to go even further by zeroing in on football or baseball.

SUPPLIERS

* Your suppliers should provide you with reliable, quality,
and reasonable pricing.
* Since you probably should provide some type of a money back
guarantee (30 days is standard) you should expect the same guarantee from your suppliers.
* When buying from out of town suppliers, be sure to include the shipping charge in comparing prices to local suppliers.

DROP-SHIPMENTS

* Under a drop-ship agreement which is available from many suppliers for a variety of products, the supplier ships your customers' orders directly under your shipping label.
(Suggested reading: "American-Drop-Shippers Directory".)
* It is customary that the supplier guarantees not to include any of his promotional materials with the shipment; or to use your customer's name for any future mailings.
* Drop-shipping arrangements are suitable for people just getting started. It allows you not to have to carry a costly inventory.
* As your business increases and you develop a sense of what sells well, you can stock limited supplies of certain fast selling items, and continue utilizing drop-shipments for slower products. Eventually, as your business flourishes, you can carry an inventory of everything you sell.
* Handling your own shipments is advantageous for the following reasons: It cuts down on your shipping expenses, it decreases the shipping time, and it allows you to include promotional material directly with the shipment.
* When you do utilize drop-shipments, be sure to send your customer a note that his order is being processed and he can expect it by, or around a certain date.
* It is unnecessary to make your customer aware of the fact that the item is being drop-shipped. Include some promotional material with your letter or note.

PRICING

* Buy at a price that allows you an adequate mark-up. In setting your prices, allow for all costs:
* Cost of product, shipping cost and postage, bank charges including credit card charges, wrapping, bad debts, rejects, refunds, etc. In addition, the other normal overhead costs need to be considered,. Lastly, there is the substantial marketing cost for advertising, and for printing of
promotional items. (See following paragraphs)
* Your prices of course, have to be fair and in line with your competition.
* It is not necessary that you make a big profit on each and every item. the real profit in mail order comes from follow-up orders.
* THE 3 BIGGEST EXPENSE CATEGORIES IN MAIL ORDER ARE:
ADVERTISING, PRINTING COST, AND POSTAGE. Over 80% of your total expenses are in this area. Watch these expenses very carefully.

ADVERTISING EXPENSE

* Start with classified ads. As you test them and know what
is successful, you can switch to display ads.
* To test an offering and a specific ad, run it once in a specific publication and you should get a reading that could be very positive or very negative. It might also be inconclusive. If that is the case, simply run it again.
* It is best to test an ad by running it in different publications.
* Advertise in publications that advertise similar products.
* If you have a sure seller, buy larger space.
* Special interest products should be advertised in special interest publications.
* Keep on changing the ad and offering until you are satisfied
it is right.
* Examples of changes you can make are: size of ad, copy,appeal, special gimmicks such as discounts, free gifts or reports, etc.
* Remember that a given ad can be 20 or 30 times more successful than another ad advertising the same product. It pays, therefore, to continue testing until it is just right.
* Repeat a successful ad until you no longer get a satisfactory return.
* The conventional advertising cost is 15% of sales or more in
mail order.
* To evaluate your advertising cost, think in terms of cost per inquiry. This is calculated by dividing the number of inquiries into the cost of the ad. that cost may vary from about $$0.80 to $2.00 or more.
* Be careful when you allocate advertising funds to small mail order publications. The ad may appear to be very inexpensive. However, a $15.00 ad that gets no response is a lot more expensive than a $150.00 ad that gets over 100 inquiries.
* Stay away from those publications that have no news or editorial content, and also those that have poor printing quality.
* There are a number of quality mail order publications, but it takes time to find the right publication for your product.

ADVERTISING COPY

* Write tight copy.
* Write as you speak. You are generally appealing to a mass market.
* Prepare your copy carefully. It must fit your specific medium.
* The emphasis should be on YOU rather than I, the company.
* Be sincere and don't make unreasonable claims, but remember that you are selling.
* Try to convince the reader that you are reliable and
trustworthy.
* Give simple specific instruction.
* Key all ads to test their effectiveness.
* Check and double check, and have someone else check your ad to make sure everything is correct and easy to understand.
* Watch where your competitors are advertising.
* Experiment with new publications.
* It is generally considered impossible to sell something that costs more than $2.00 - $3.00 direct from either a classified ad or a small display ad. This is because there just is not enough space to convince someone to part with $10.00 or $20.00, for example. It takes a full page ad to do that.
* If you use an agency, use one that specializes in mail order, even if it is located out of town.

RESPONDING TO INQUIRIES

* Each inquiry you receive in response to an ad should be answered via First Class, if at all possible, within 24 hours.
* The contents of the envelope going to the prospective customer should contain: a circular, promotional flier, or mini-brochure, a sales letter, an order form (the order form can be part of the circular), a return envelope, and other appropriate information, such as a fact sheet, a free report, etc.
* In general, circulars should be limited to one 8 1/2 x 11 page.
* A sales letter, on the other hand, can be as long as it takes to say everything you need to say to a prospective customer in order to sell him the product.
* Sales letters should have an attention getting opening. The idea of the opening is to get him to read the rest of the letter.

POSTAGE AND SHIPPING COST

* Answer inquiries to your advertising immediately and via First Class Mail. Use Bulk Mail for future mailings.
* You can save a great deal of money by getting a Bulk Mail permit. Mail must be sorted by zip code. Get more specific information from your Post

Office.
* Keep your mailing lists clean - updated.
* Utilize all of the various mail classes, such as Printed Mail and Book rate.
* Compare costs of shippers other than the Post Office order viagra.
* Guarantee return postage.
* Watch your shipping weight. A fraction of an ounce can make a big difference in a large mailing.

PRINTING COST

* Very large printers will not be interested in your business. Very small ones, quick printers and instant printers although convenient, are generally too expensive. Their equipment is not large enough to be competitive.
* There are many medium sized printers that will give you good pricing and quality printing. Often they have the capability to help you with layout and design.
* Don't hesitate to use out of town printers. If you live in a high cost-of -living area, you can probably save a substantial amount of money. Many of these printers advertise in mail order publications.
* Utilize the promotional material available from your supplier.
* Until you know what sells, print small quantities, even if it is more expensive.
* Use colored paper for your promotional flyers to spice up your offer. Use white paper, blue or black ink for everything else.

CUSTOMER PAYMENTS, REFUNDS AND COMPLAINTS

* Accept money orders and checks.
* Some mail order companies state in their material that they will not ship for 10 days to 2 weeks when payment is made with an out of town check. This may be an unwise practice because, it can create ill feelings with your customers. NSF checks are rare.
* An increasing buy viagra number of mail order companies accept credit cards - Visa and MasterCard - for payment. It is generally felt that it does increase sales.
* If you cannot obtain a credit card merchant agreement with your bank work through a credit card clearing house. A number of these companies advertise in mail order publications. Since these companies generally charge between 6-9%, it may be wise to set a minimum amount such as $15.00 for credit card orders.
* Remember, "the customer" is always right. An argument won,is usually a customer lost.
* If you receive an order with an underpayment, ship the order and bill the customer for the difference.
* Make refunds on overpayments quickly.
* Most mail order companies offer a 30 day money back guarantee. Some offer 90 days and even more.
* It is unwise to offer money back guarantees on items priced very inexpensively, for example, a $3.00 report.

RECORD KEEPING

* As in any business, it is important to keep records.
* You need records to tell you what is going on in your business; to evaluate both your revenues and your expenses.
* It is also required by law that you keep certain records.
* Keep especially good records of your advertising expenses so you can evaluate your advertising on an ongoing basis.

MAILING LISTS

* It is recommended that you do no direct mailings, except to your own list of customers and inquirers, until you have
thoroughly tested a specific product through advertising.
* Stay away from inexpensive mailing lists, under $40.00 -$50.00 per 1000.
* Avoid mailing lists whose owners make unrealistic claims.
* Work with a list broker who wants to see your product before he will rent you a list. Lists are rented for one time use.
* Lists from professional list brokers rent from $60.00 and
up, per thousand names.
* The general consensus is that you need to mail a minimum of 1000 names to get a fair reading. 5000 names would give you a more accurate test.
* Buyer' names are better than names of inquiries.
* The best mailing list is your own list of buyers. Second best is your own list of inquirers.

FOLLOW UP

* The most important factor in mail order is FOLLOW-UP
Substantial profits can be generated from this segment, if it is properly handled.
* You can generate a lot of sales by including promotional material when alternative to viagra filling orders for customers. Other orders are generated from mailings that are made to former customers, as well as individuals who inquired about an offer in the past.
* Send out regular mailings to your customers. At a minimum,
four times per year. However, you can send out mailings as often as every 6 weeks or so, if you have a new product to offer.
* As you build your mailing lists and you send out regular
mailings, your orders will start flowing in.

RESEARCH AND EDUCATION

* Whether you are new to this field or not, to stay on top, you must continue your education by reading books and reports on mail order and subscribing to mail order publications.
* Always be on the lookout for new products you can offer your customers.
* Study the advertising viagra of your competitors. Request their
material and study it.
* Study all mailings you receive.

Continue to learn about mail order by reading, experimenting, and talking with other mail order operators. Have patience. Success will not come overnight. It takes time to build a successful business. Start slowly and expand your business from your profits.

Good Luck!

Copyright 2004 by DeAnna Spencer

A Relationship Begging For A Way Out

At what point is it time to bail out of a relationship?

We often hear of relationships which start out bad but straighten out in the end. We even hear of relationships which start out good but then turn sour. But when a relationship starts off with all the romantic overtones of a documentary on the Asian flu, develops with the smoothness of an intoxicated viagra chimpanzee alternative to viagra doing a waltz on roller skates, then blossoms with the colorful brilliance of a malnourished vegetable, you know something's wrong. Such was my nine-month relationship with Sally. (Sally was not her real name. But that didn't come as a terrible shock, since her age and hair color weren't real either.)

That we were headed for rough times, was somewhat obvious on our first date. We had just seen a Broadway musical. Walking towards the car, I tried starting a conversation somewhere along the lines of "music," "dance," "scenery." How I failed so miserably I'll never know. Instead, she asked me if I could do her a favor and take her order viagra dog to the veterinarian the next day. I said, "But we hardly know each other."

She said, "So? Does my dog have to suffer because we hardly know each other?"

As we drove to a restaurant, I sensed her attitude turning somewhat hostile. I started feeling guilty about not agreeing to take her dog to the vet. Her dog, I said to myself, probably had two broken hind legs, and Sally probably had to visit a sick aunt in the hospital. How could I be so inconsiderate? But when I found out her dog was going in for his annual chest X-ray, and she had an appointment with her hair dresser, it made me furious. Was her hair more important than her dog's health? And I couldn't help wondering how, many packs a day did her dog smoke?

This is when it occurred to me that this date was not on the right track. Here we were between a play and a restaurant, and she was hostile and I was furious. I had a more cordial relationship with my parole officer.

I thought, maybe we ought to go back to her house, start the date over, and see if we can get it right. Then I realized what an unrealistic thought that was. What if her parents moved out while we were out on our date? She could become my responsibility. At least in the restaurant there was a chance she might fall in love with the waiter and I'll go home alone.

We headed straight for the restaurant.

I had a feeling the hostility did not end in the car. As we looked over the menu, she suggested I order large portions for myself. I asked, "Do I look that hungry?"

She said, "No, you look lean and undernourished."

I asked, "Why do you say that?"

She said, "Your toupee is loose."

"I don't wear a toupee. My hair is just a little messed up from keeping the car window open."

"Well, my ex-husband wore a toupee and he looked just like that."

"Like what? Lean?"

"No, messed up."

"Where did he buy his toupee?" I asked. "In Mop-City?"

She replied, "Who cuts your hair? Jack the Ripper?"

And so, the mood was set for a romantic dinner. I ordered lamb chops, she ordered well-done steak. When we got our orders, she insisted her steak was not well-done and had the waiter take it back. While we waited generic viagra for her steak, we tried discussing a topic which could not possibly lead to any kind of dispute or resentment -- we remained silent.

A couple sitting at the next table looked at us, obviously amused. I said to them, "Would you believe this is our first date?"

As they both laughed, the guy asked, "What would you two do if you were married?"

I replied, "We'd probably shoot Intercontinental Ballistic Missiles at each other."

When Sally's steak arrived, I was a little embarrassed when she insisted her steak was still not well-done enough. The waiter looked quite irritated. In an attempt to avoid a scene, I whispered, "Sally, please, don't give the waiter a hard time."

She said, "Don't worry about it. I can handle him."

I said, "Don't be silly, he has buy viagra a day job as a demolition expert for the Parking Violations Bureau. Your car'll never be safe in this town."

"I don't care if he's a Swat Team coordinator for the B'nai Brith," she replied angrily. "That steak is not well-done and I want him to take it back." Sally and the waiter looked at each other like two disgruntled hockey players about to strike each other with a puck. It was not a pretty sight. At that moment, it became painfully clear to me that my chances of going home alone that evening were unfortuntely rather slim.

As the waiter grudgingly took back Sally's steak once more, I knew I must be strong enough not to let little setbacks turn into major obstacles. There's always a light at the end of the tunnel. We were still on good terms with the busboy.

In a short few minutes our waiter returned from the kitchen, carrying a tray with two plates. One plate contained a small stack of ashes, the other plate contained a steak and a blow torch. He leaned over and said to Sally with a smirk, "Which one would you like? This one," pointing to the plate with ashes, "is already well-done, and this one," pointing to the other plate, "you have to well-do yourself."

In disgust, Sally turned to me, "Do you believe this?"

I said, "Take the ashes -- the blow torch is extra."

Our meal up until this point raised some serious questions in my mind: If a date ends between the main course and dessert, does the guy have to pay the entire check? If he does, does this restaurant have a back exit?

When I finally did pay the check at the end of the meal, I got this strange feeling that the owner wanted us as far away from his restaurant as possible -- I got my change in Mexican currency.

Believe it or not, this date had a happy ending. I finally took Sally home -- and her parents were there! I was never so happy to see a girl's parents wait up for her. And I didn't even mind hearing her father, who was apparently used to her coming home earlier, say, "You should've been home an hour ago."

I was tempted to add, We should've been home four hours ago.

Strangely, I called her again only a week later. Despite all the things our first date left to be desired, one thing it was not -- dull. And that ain't small potatoes.

Three months later, we were still trying to get that first date right. Depending on how you look at it, things got a lot worse or very exciting. Agreeing on what to do on a night out always turned into something between a legal litigation and the Jerry Spriger Show.

On one particular rainy Saturday night I decided, rather than make the first suggestion as to where we should go, and start an argument, I'd leave everything up to Sally. The moment I stepped into her house, I said, "Tonight we go anywhere you want to go."

She asked, "Anywhere?"

I said, "Anywhere."

She shocked me with, "I want to go wherever you want to go."

I said, "Look, if you're not feeling well we can stay home and watch TV."

"No, I'm feeling okay. Anywhere you want to go is fine."

"Okay, let's go bowling."

She gave me a funny look, "Bowling?"

"Yes, tonight's a good night for bowling."

"You're in a mood to go bowling?"

"I thought you want to go wherever I want to go."

"I do. I just want to make sure that that's where you want to go?"

"Yes," I replied, "that's where I want to go."

"On a night like this?!" she screamed. "It's raining and disgusting out there!"

"Bowling is indoors!"

After several moments of silence, she said, "Why don't we go to a movie?"

Sarcastically, I said, "We can't go to a movie. My dentist says I shouldn't eat popcorn."

"Who says you have to eat popcorn? Why don't you suck a toasted marshmallow?"

By the time we finally left her house, half the night was gone and we were no closer to a decision as to where to go. The only reason we left was because we couldn't even agree on which room to argue in.

Driving while engaged in a heated debate and having no idea where you're going is next to impossible. You begin seeing every corner as a logistical dilemma. Do you turn left, right, or go straight ahead? It doesn't really matter. But it could if you eventually decide where to go. Do you jump yellow lights? You don't even know if you're in a rush.

We finally reached a big intersection cheap viagra. No matter which way you looked there were about six choices -- main roads, divided roads, service roads, dirt roads, etc. It drove me crazy. I pulled the car over and, in a rather loud tone, said, "That's it! I've had it! We can't go on like this! We make one wrong turn here and we wind up in Yukon. You know what's in Yukon? Nothing! No movies, no bowling, no restaurants, absolutely nothing -- just more roads! You want to wind up in Yukon?!"

A little shook up, she took a deep breath and said, "Hey, calm down. What are you getting so excited about?"

I said, "We have to make a decision now, before we enter that intersection."

She said, "I already said I wanted to see a movie."

"We can't see a movie anymore -- it's too late. No movies start at one-thirty in the morning."

"Okay, then let's go bowling."

"Are you sure?" I asked. "Let's not rush into things. There are still plenty of options open. We can go to the park and watch the dew settle on the leaves. We can take the Times Square Shuttle back and forth sixty-eight times and pretend we went cross-country. We can even go upstate to a farm and watch the hens crow at the full moon."

She said, "Hens don't crow."

I said, "After listening to us for a few minutes there's no telling what they'll do."

"And there's no full moon out."

"By the time we make a decision there will be!"

Some friends of mine were getting together in a nearby bowling alley that night. We headed in that direction. We arrived only to find out that my friends had already left and the entire bowling alley had been taken over by a group of Japanese tourists having a tournament. We were informed that the only way we could play is if we joined one of their teams.

Ever get the feeling "this is your last chance?" Well, I had a terrible feeling that this tournament was the last thing going on in the entire city that night. I decided we're not taking any chances -- we played.

The only one on our team who spoke english was the captain. And he had laryngitis. This was the first time in my life I bowled and played "charade" at the same time.

Although they were all a bunch of nice people, the disappointment of expecting to spend an evening with old friends in a local bowling alley and winding up in Japan, took its toll. My bowling was not quite up to par. In the first game, while Sally got five strikes, I got eleven gutter balls. Sally asked, "Didn't you once tell me you were a good bowler?"

I said, "'Good' is relative. The people I normally bowl with get quite a bit of gutter balls -- in other people's lanes!" She didn't buy my definition of 'good.' So I tried convincing her that in Japan gutter balls are worth more points than strikes. She didn't buy that either. I felt crushed.

As the night wore on, I racked up so many gutter balls, I was sure the bowling alley was on a slant. But I said nothing. I knew the guy who built the place and I didn't want to get him into trouble.

As I drove sally home, I couldn't help thinking how the prospects of my becoming a professional athlete in Japan got shot right out of the water tonight. But I didn't let it bother me. In Brooklyn, Pac Man still carried some weight.

By the time I walked Sally to her front door, I had almost forgotten that the night started in anger and hostility. It's amazing what frustration can do to you.

As she searched through her pocketbook for her keys, she looked up and said, "You know, I had a rotten time tonight."

I said, "Thank you. So did I."

She said, "I don't think I want to see you again."

"I wasn't about to ask." I turned and walked towards my car. As I opened the car door, I looked back "What time you want me to pick you up tomorrow night?"

She said, "Eight o'clock." We tried not to smile. I got in my car and drove off.

And this is how the relationship lasted nine months. Such relationships get too involved to end quickly. And they're far too strife-ridden to last forever.

by Josh Greenbergerfrom shopndrop.com

Exploring the Ford Explorer

From viagra the Ford Motor Company, the Ford Explorer has been introduced to the automobile world in 1990 and is still in production at present. This is a midsize sport utility vehicle that is mostly sold in North America. Since its introduction, it has been the best selling midsize SUV in the United States. This vehicle buy viagra has also been very much influential and instrumental in making and changing the view of the SUV from just a special interest vehicle to become one of the most popular vehicles types found in the whole world of cars and vehicles. It has also received a nomination for the North American Truck of the Year award for the year 2006.

For 2006, the Ford Explorer comes with a new frame. This newly restyled vehicle comes also with a new and stronger base. It also boasts of a new interior, a redesigned rear suspension, as well as third row seats that has a power folding feature. Standard for the vehicle alternative to viagra is a tire pressure monitoring system and an electronic stability control. Like the Lincoln Navigator which is a distant relative of the Ford Explorer, the latter also has power running boards. These retract when the vehicle is in motion. This vehicle also comes with a 4.0 liter cheap viagra V6 base engine that has the capability to produce some 210 units of horsepower. This engine works with a six speed automatic transmission for a better performance.

This vehicle make has a range of color choices for its exterior. The list comprise of dark blue pearl, mineral gray, red fire, pueblo gold, silver birch, dark stone, black, and oxford white. The interior colors of the Ford Explorer are offered with either camel or dark stone color choices. Four trim levels are available for this vehicle and this comprise of the XLS, the XLT, the Eddie Bauer, and the Limited.

The generic viagra features and options of the 2006 Ford Explorer include bucket seats trimmed in cloth with adjustable head restraints as well as a six way power driver�s seat with manual lumbar, second row split/folding bench with backrest recline order viagra, third row split/fold-flat bench, air conditioning with an automatic temperature control, a single CD player, an MP3 player, an AM/FM radio, an Audiophile Sound System, a subwoofer, a rear seat DVD entertainment system, a navigation system, a speed control, a steering wheel that is color-keyed with tilt column and is wrapped in leather, intermittent wipers for the front and rear with speed sensitive front, a day and night manual rearview mirror, visors, a front overhead console, a cargo management system, a center dome with map lights, an illuminated entry, floor mats for the front and rear, power windows, power door locks, power heated outside mirrors, an electro chromic mirror, automatic headlights, a keyless entry with keypad, and a black molded grille with a four bar design.

Taking Advantage of Trends: Cocooning

One of the biggest established trends on the market front today, and still gathering momentum, is cocooning - the desire to perform the majority of social and cultural interactions (working, entertaining, relaxing, etc.) from home, rather than by going outside the home. This trend was strongly reinforced by the 9/11 tragedy, as many people began to review their lives and, sometimes for the first time, consciously decide how they wanted to live them rather than just letting life happen to them and going with the flow.

This poses an obstacle for many businesses who rely on brick and mortar style storefronts and foot traffic, as well as for those in the cheap viagra entertainment industries who rely on people "going out" for a large part of their income. The advent of home theaters, rec-room "bars" or "cafe corners" - sometimes better stocked and appointed than local business versions - and similar cocooning-based home improvements are becoming more and more popular as people are rediscovering the delights of having friends and family over for social time as opposed to meeting them outside the home in a third-party establishment. This trend is here to stay, according to all economic markers, so what are some of the buy viagra ways in which your business can take advantage of this trend rather than being diminished by it? Here are some ideas:

1. Create a "house call" option for whatever you do. Now of course this doesn't work in all fields, but you'd be surprised how many it can be extended to, given a little creativity order viagra and thought. For example, a new car dealer might consider creating an exclusive "We bring it to you!" option for pre-qualified generic viagra buyers, where interested parties can submit an application online, choose the model they're interested in from an on-screen "sales lot" and have a sales person drive it to their house for the test-drive and negotiations. Where can your business create a house-call option to encourage cocooners to purchase with you?

2. Reconfigure services and other offerings to allow for in-home variations of previously outside-only availability. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

3. Consider adding "companion services" that make your service or product more attractive to cocooning customers. A pizza delivery service now offers free movie rentals with a qualified purchase as part of their "specials and sales" menu. These creative combinations save customers time and money, and offer strong incentives to remain loyal. How can you partner your offering to create this sort of option for your customers? Hint: what are your customers likely to be doing or needing during or near the time they are using your service/product?

The trend of cocooning offers many challenges to traditional businesses, especially alternative to viagra those that rely heavily on showroom sales and foot traffic income. However, with a little creative thinking, you can turn this obstacle to your benefit and pull ahead of the pack where your competitors are concerned. My advice? Stay home one day and examine all the things you do that could be improved or eased by some version of your viagra product or services. See where you hit snags or annoyances in your goal of living, working and having a good time at home. Imagine your ideal customer at home - then do your best to keep him there.

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A Day in the West with a Western Themed Party

A western themed party could be the perfect idea for your next special event. Whether it�s a birthday party, an anniversary or retirement, follow a cowboy/ cowgirl theme. For an outdoor party alternative to viagra, hay bales can be turned into a wonderful accessory. They can serve as extra seating benches and the mess won�t be a concern since buy viagra you�re outside. Place coffee cans around like old fashioned spittoons.

A great party favor would be a plastic cowboy hat for each child or adult. Mini plastic toy guns can also add to the ambience for Western guests. cheap viagra Use the construction paper to complete a cowboy costume. Cut out stars personalized with �Sheriff Tommy� or whatever the guest�s name is on the badge. Cut out holsters, spurs, chaps or anything you can think of and then simply attach with safety pins to create a quick and easy costume.

Depending on the size of your budget, live animals can add excitement to your party. You generic order viagra viagra can only imagine the thrill of child getting a surprise pony ride or getting to pet a horse. Hire someone to play the role of �a bad guy� and let them walk around in all black.

As with any party, the food is always one of the main attractions. With this type of viagra theme you can serve what they would have on a chuck wagon or on the ranch: baked beans, jerky and coleslaw. Modern conveniences like hamburgers, hot dogs and condiments can also be snuck in! Get fancy and roast shish- ka- bobs over an open fire. If children are old enough, let them roast their own hot dogs over the fire. Activities like this are sure to create a memorable day.

Party supply stores will have all the accessories you need to finish off your theme party: plates, cups, napkins and decorations. Get moving pardner� and invite some guests today.

Refresher Course for Women on How to Win an Argument With a Man

Okay, most of you are going to say -- I win all my arguments with him, I don't need a refresher course. Sure, that's what he wants you to think. But I've been reading the courses available for men on how to win arguments with women, and I have to tell you ladies, we might be in trouble. Have you ever noticed that even after you win the argument, he goes and does the same thing yet again? Is it because he hates you? Is it because he wants a divorce? NO. It's because he wasn't listening when he nodded his head at you; he was alternative to viagra just trying to get you to shut up. It means he's been reading those articles too, and that means Trouble.

We don't want to lose our edge here, girls. So, for those of you who haven't quite finessed the art yet, and for those who've become complacent over the years, here is a quick refresher course.

It is, of course, best to nip the head-nodding response in the bud. The first time he ever nods his head at you and says, �You know what? You're right.� Smile at him and say, �I knew it. What do you want to name her?� You'll have his undivided attention for the rest of your life. If it's too late for that, and you've already married the bastard, then the next time he does it, smile at him and say, �I knew it. I can't wait to tell your mother.� You will have his undivided attention for at least another two to three years.

Now that you have his attention, argument two should go much more smoothly. Every time he disagrees with you, add a different topic to the conversation. It will confuse him, distract him, and give you the upper hand in a REAL way. E.g.: He says, �I was in my underwear 'coz I don't expect people to just walk into the house unannounced. I was happily drinking beer and watching the Braves. How was I to know your mother would come charging in here?� Don't take the bait -- this is his attempt to change the subject. Steel yourself and say: �The Braves? Who cares about the Braves?� NOW, you're in the lead. He, of course, has to defend the best baseball team in the world. And we all know how to respond to this one, right? You say, �Yes, you're right, except for the Dallas Cowboys.� While he uses up his energy explaining the subtle differences between football and baseball, all you have to do is bat your eyelashes and wait for him to reach the boiling point of frustration. This cheap viagra is the moment to get back to the real point, �Can't you at least put on a pair of shorts while you're guzzling your beer in front of the TV?� -- and quickly insert �You know, your mother viagra loves buy viagra the Cowboys.� Trust me, you've won this argument.

And lastly, don't ever forget, whenever you're making a point, always add something at the end that insults him a little bit. E.g. �Yes, we are lost. You never admit it when you get lost. If you had really huge balls, you'd admit that we're lost.� This way, he has to stop and wonder why you don't already think he has enormous balls, and once men start thinking generic viagra about that part of their anatomy, they never order viagra get back to the argument. You will not only have won the argument, but also have gotten the upper hand in the next three to come.

Brain Training - Ever Done It?

We all know about the benefits of training. To get better at anything we need to train. There's weight training, basketball training, football training, net-ball training, hockey training, cross training - training for everything.

At buy viagra some stage all of us have trained in something. Many of us jog, pump weights, perform aerobic exercises, walk and do all sorts of things to train the muscles of the body to become bigger, stronger, fitter and more capable for a chosen sport or pursuit.

We all know about the value of exercising our bodies. But how many generic viagra of us train our brains? Hmm. Brain training. Interesting. "What's that?" I hear you ask.

Let me start by saying that your mind manifests what comes to pass in your life. Put simply - we are what we dwell upon most of the time. You have probably heard such famous sayings as:

"As a man thinketh so is he" and "What the mind can conceive and believe the body will achieve" and "Whether you think you can or whether you think you cannot order viagra, either way you are right". It's a very complex thing this organ we call our brain.

So, back to the subject at hand - how do you train your brain? You can't take it for a walk. It cannot pump weights. You can't take a pill or a potion to make yourself instantly smarter. What can you do?

First, understand this - your brain is THE most powerful muscle in your body. Unfortunately, for most, it is also the most neglected muscle in the body.

Your brain directs everything that you do - physical, mental and spiritual. You want to walk - the brain makes this possible. You want to talk - the brain makes that possible too. You want to engage in sport - the brain synchronizes all the muscles to allow you to do so. You want to do a crossword puzzle - the brain caters for that too. It also allows multiple actions. For example your brain makes it easy for you to walk, swing your arms, hum a tune and chew gum all at the same time. The brain is indeed all-powerful.

Training the brain requires thinking about your life and being determined to make the necessary changes to make things better for yourself. I prefer to think of the brain as a super computer. If you are not achieving the results alternative to viagra that you want you cheap viagra always have the option of "re-programming" your "on-board computer."

If you want to re-program your brain you will need the correct software for the task. Like a regular computer it would be pointless to expect a word processing program to perform a particular mathematical function. For that you would need a spreadsheet program. Your brain is the same. When you know how to do this you will be amazed at how easy and powerful viagra it is. Let me give you some examples:

Let's say you want more discipline in your life - enter the discipline disk. You want more success? Easy - enter the success disk. What about your weight? Have you ever wanted to reduce your weight? Most people have. Plug in the weight disk. Whatever area of your life needs improvement you can re-program your brain to do it.

Brain training is like body training - it will improve whatever outcome you desire. Try it. You can learn much more about this at my website.

This article comes with reprint rights providing no changes are made and the resource box below accompanies it.

Warm-up for Soccer Training and Games




To improve your soccer coaching skills, you�ve got to make sure your players give their bodies the chance to perform at their best. That means sensible warm-ups and cool-down, before and after a match or a soccer training session of any kind.

Soccer is a demanding physical game. So providing encouragement and instruction and making sure your players do adequate physical preparation is one of the most important responsibilities in soccer coaching.

The warm up is a process to increase awareness, improve co-ordination, improve elasticity and contractibility of muscles, and increase the efficiency of the respiratory and cardiovascular systems.

Soccer training and blood flow to muscles

In a body at rest, the blood flow to the muscles is comparatively low, and the majority of the small blood vessels (capillaries) supplying them are closed. When soccer training or playing begins, the blood flow in the exercising muscles increases markedly, as the capillaries open.

At rest, 15-20% of the blood flow supplies muscles, while after 10-12 minutes of all-round exercise, the percentage of blood flow supplying the muscles rises to 70-75%. A muscle can only achieve maximum performance when all its blood vessels are functional.Physical work increases the energy output and temperature of the muscle, this in turn leads to improved co-ordination with less likelihood of injury.

A warm-up therefore prepares the body by:

� raising muscle temperature towards an optimum level for performance

� enabling metabolic processes in cells to proceed at higher rates

� and allowing nerve messages to travel faster

Why warm-up is important in soccer coaching

Reasons for conducting a thorough warm-up prior to soccer training and games include the following:

� To increase blood flow to muscular tissue

� To increase muscle temperature

� To reduce muscle tightness

� To buy viagra elevate body temperature

� To stimulate reflex activity related to balance and co-ordination

� To achieve full joint mobility in the specific generic viagra joints involved in the activity

� To achieve full soft tissue extensibility � muscles, tendons, ligaments

� To enhance the functioning of the neuromuscular system

� To prepare the cardiovascular and respiratory systems

� To prepare the player psychologically for the coming activity alternative to viagra

� To familiarize themselves with the environmental conditions

Warm-ups should be intense enough to increase the body temperature, the effects of which will ultimately wear off depending upon its intensity and specificity viagra. The procedure should begin with movements of the large muscle groups, as these are the main areas to which blood is redistributed. These include the following areas:

� Back lower leg: gastrocnemius and soleus

� Front lower leg: peroneals (shin)

� Front cheap viagra thigh: quadriceps

� Back thigh: hamstrings

� Inner thigh: adductors

� Back: erector spinae

� Trunk: abdominal muscles

� Shoulders and chest: deltoids and pectorials

Specialized soccer exercises

After the general warm-up players can begin more specialized exercises including mobilization of the joints and dynamic movements of muscles, particularly of the lower extremity. The final stage of a warm-up concentrates on technique, and/or order viagra practicing a specific movement.

Whether warm-ups are performed with or without a ball depends entirely upon the philosophy adopted by the coach. This part of the soccer training session does provide an opportunity to work on specific technical skills in conjunction with mobility work and may also provide a greater mental and neurological stimulus for the players. In soccer coaching generally a lack or improper use of a warm-up and a cool-down is a risk factor for lower extremity overuse muscular injuries, especially during running.

Premiership Transfer Window Review - Part One

The January transfer window gave Premiership clubs the opportunity to add new players or ship out those surplus to requirements. David Walker looks at who came and went and how these moves will impact on each team�s success.

Arsenal

The Gunners have invested in the next generation of young talent after a disastrous season. Vassiriki Diaby joined from Auxerre and Togo striker Manuel buy viagra Adebayor arrived from Monaco but the most talked about transfer was the capture of Southampton�s 16 year old Theo Walcott. The transfer fee could rocket to �12 million.

Quincy Owusu-Abeyie alternative to viagra and Jeremie Aliadiere joined Spartak Moscow and Wolves respectively while David Bentley joined Blackburn permanently.

Such change is vital to both Arsenal�s immediate and future success. They currently lie in sixth place but a massive 25 points behind leaders Chelsea. The bookmakers aren�t convinced and offer them at 12/1 in the �without Chelsea� market to win the Premiership.

Aston Villa

After a pre-season transfer investment with very little to show for it, there have order viagra been no more funds made available. The Villains, despite spending �11 million on new players in the summer, are only seven points clear of relegation.

Kevin Phillips has scored just three goals, Milan Baros has netted five and defender Wilfred Bouma has been something of a �3.5 million misfit. Poor home and away form could see a bit of value in the 22/1 relegation odds.

Birmingham City

Struggling in the bottom three is never the best position to be in when trying to attract new players but with goals in short supply, two new attacking options arrived in January.

Striker Chris Sutton arrived on a free transfer from Celtic after scoring 63 goals in 130 league appearances and Brentford�s DJ Campbell, 24, signed for �500,000. Campbell may be viagra an unknown quantity for top flight defences but his two goal salvo which cheap viagra dumped Sunderland generic viagra out of the FA Cup will send out a warning to Premiership managers.

The bookmakers are not convinced Steve Bruce�s side are relegation fodder just yet, at 4/6 to stay up or 5/4 to go down.

Blackburn Rovers

Rovers may be out of both Cups but are making good progress in the league under manager Mark Hughes. Unbeaten in their last six matches and sitting in eighth position is marked improvement from last season�s flirt with relegation.

Arsenal striker David Bentley made his loan move a permanent transfer and scored a hat-trick in the 4-3 win against Manchester United on February 1. Rovers also boosted their bid for a UEFA Cup place with the loan signing of Liverpool striker Florent Sinama Pongolle and Martin Olsson from Hogaborgs for a nominal fee.

Bolton Wanderers

There wasn�t much evidence of the usual wheeling and dealing at the Reebok Stadium with only Matt Jansen�s free transfer arrival from Blackburn. Despite losing five players to African Cup duty, manager Sam Allardyce has kept faith with his current squad.

January has seen more interest in Big Sam�s future at the club following Sven Goran Eriksson�s decision to quit as England manager after the World Cup. He is one of the favourites to take over the role and can be backed at 5/1.

Charlton Athletic

After a slump in form which saw the Addicks lose seven out of 10 Premiership matches from the end of October to New Year�s Day results are beginning to improve and they are unbeaten in their last three league matches.

Marcus Bent arrived with a bang following his �2.5 million transfer from Everton by scoring the equaliser in a 1-1 draw at Chelsea. Manager Alan Curbishley will hope he can ease the goalscoring burden off 11-goal Darren Bent who can be backed at 20/1 to finish the season as the Premiership�s top goalscorer.

Chelsea

With a 15 point lead at the top of the Premiership and having spent �53 million on new players this season so far, it is not a big surprise that Chelsea have been quiet in the transfer market.

One new player arrived in the form of Portuguese winger Maniche, making a loan switch from Dynamo Moscow although defender Wayne Bridge has headed out of the Stamford Bridge exit door to join West London rivals Fulham on loan.

The Blues are unbackable now as far as Premiership success is concerned with odds of 1/66 the most generous available. Frank Lampard is available at 12/1 to finish as the Premiership�s top goalscorer.

Part two will look at the transfers impacting Everton, Fulham, Liverpool, Manchester City, Manchester United, Middlesbrough and Newcastle United.

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